Danica Tormohlen, who has reported on the trade show industry since 1994, currently oversees content for TSNN as the VP of Group Content for Meetings|Travel|Sports at Informa Connect. Previously, she served as content director, publisher and editor-in-chief for the Society of Independent Show Organizers, editor at large at Trade Show Executive, and editor-In-chief and publisher of EXPO magazine. She also serves as president of the Women in Exhibitions Network North America. Connect with Danica on LinkedIn or Twitter.