Market Watch: Exhibition Leader Informa Outpaces Market with 9.3% GrowthMarket Watch: Exhibition Leader Informa Outpaces Market with 9.3% Growth
Through the first five months of 2025, Informa reported 9.3% underlying revenue growth, demonstrating sustained momentum following the company's double-digit growth in 2024.
June 20, 2025
During an investor field trip to Cannes Lions—one of its flagship events—Informa released its latest trading update ahead of the company’s annual general meeting with shareholders.
Why it matters: B2B live events produced by Informa Markets, Informa Connect, and Informa Festivals reported underlying revenue growth of 8.3% in the first five months of 2025. The company specifically highlighted the "commercial power of Live B2B Event Brands" as a primary growth driver.
Context: In 2025, Informa, a public company that’s traded on the London Stock Exchange, operates 800+ B2B brands serving more than 30 industries and attracting 7+ million attendees to 40+ cities, according to an investor presentation in Cannes, France. Some of Informa's flagship events include the National Restaurant Association Show, CPHI, Money20/20, BlackHat, SuperReturn, Dubai Air Show, LEAP, and MAGIC/PROJECT/COTERIE.
Informa Group CEO Stephen A. Carter
What they’re saying: “The commercial power of our live B2B event brands and academic market services is driving further strong growth for Informa,” said Informa Group CEO Stephen A. Carter. “The Informa growth platform is built of leading specialist brands, market categories in structural growth, international reach into growth economies, first party data, and world class industry talent.”
Key metrics from the Informa investor presentation on June 17, 2025
Here’s our curated list of five takeaways for trade show organizers and suppliers:
Continued Strong Growth Trajectory. The company overall reported 9.3% underlying revenue growth in the first five months of 2025, demonstrating sustained momentum following the company's double-digit growth in 2024.
Pacing Ahead of Last Year. Informa, which owns TSNN, has already secured approximately 70% of its full-year target revenues through subscriptions, recurring exhibitor revenues, and forward-booked contracts, with bookings pacing ahead of the same period last year—a strong indicator of continued industry confidence.
International Expansion Focus. Informa is leveraging its global reach into growth economies, particularly in IMEA (India, Middle East, Africa) markets where the company has established strong positions in Bahrain, Egypt, India, Saudi Arabia, Turkey, and UAE.
First-Party Data Strategy Paying Dividends. The update emphasizes first-party data as a cornerstone of its "growth platform," suggesting successful monetization of attendee and exhibitor data across its event portfolio.
Organizational Alignment Under One Informa. The company continues to implement its 2025-2028 One Informa strategy to drive operational efficiencies. The four-year program is focused on enhancing data-led marketing and improving customer experience, as well as the group-wide deployment of AI tools. Informa recently rolled out Elysia, Informa’s personal AI assistant for colleagues.
In Informa operates 800+ B2B brands serving more than 30 industries and attracting 7+ million attendees to 40+ cities.
Looking ahead: The update reinforces Informa's confidence in achieving its previously stated goal of 5%+ underlying revenue growth with B2B events at 7%+ through 2025, providing an industry benchmark for other global exhibition organizers and suppliers.
Deeper dive: The full presentation can be viewed here.
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