New Spin on Trade Show Merch: Limited Edition Branded SneakersNew Spin on Trade Show Merch: Limited Edition Branded Sneakers
Integrated Systems Europe has launched 200 pairs of limited-edition branded sneakers equipped with NFC chips for fast-track show access, available for €119 through Oct. 22 for the Feb. 3-6, 2026, trade show in Barcelona.
October 10, 2025
Integrated Systems Europe (ISE), a joint partnership of AVIXA and CEDIA, has dropped 200 pairs of branded sneakers that come equipped with a near-field communication (NFC) chip to fast track access for attendees to the trade show that’s scheduled for Feb. 3-6, 2026, at Fira de Barcelona Gran Via in Barcelona.
ISE Managing Director Mike Blackman said he ordered a pair on LinkedIn.
The ISE 2026 Limited Edition Sneakers are available for €119, plus value-added tax and shipping.
ISE 2025 (Integrated Systems Europe) took place Feb. 4–7 in Barcelona.
What they are saying: “Bespoke-fit, beautifully crafted, batch-limited footwear for those seeking to step beyond,” ISE wrote in a LinkedIn post. “With over 82,000 square meters of show floor, here’s your opportunity to say goodbye to sore and hello to more.”
Looking back: This year, ISE reported record-breaking numbers with 1,605 exhibitors covering 92,000 square meters and 85,351 unique visitors from 168 countries, marking a 15.5% increase from the previous year, according to ISE.
The details: In partnership with LODRESSO, the ISE 2026 Limited Edition Sneakers are available for €119, plus value-added tax and shipping. Attendees and exhibitors have until Oct. 22 to order the shoe. Estimated delivery is late January 2026, approximately seven days before ISE 2026.
