One Trade Show Organizer Says This New AI Agent Is a Game Changer for Event Marketers. Find Out Why.One Trade Show Organizer Says This New AI Agent Is a Game Changer for Event Marketers. Find Out Why.
A new AI company claims its platform empowers trade show organizers to boost lead conversion rates while cutting workload in half through AI agents that automatically prioritize leads, personalize follow-ups, and measure campaign performance across their existing tech stack.
June 17, 2025
New York-based AI company Augmented AI recently launched Media AI, a first-of-its-kind agent-based marketing platform designed to revamp how B2B event marketing teams drive growth and manage customer relationships.
Purpose-built with deep understanding of the workflows, stakeholders, and challenges unique to the events and media space, the platform is designed to drive high-performance campaigns by removing friction, automating complex data orchestration, and highlighting the most impactful next steps to turn passive leads into long-term, high-value customer relationships.
According to Augmented AI officials, Media AI introduces an entirely new category that goes beyond traditional marketing automation by deploying AI agents that perceive, plan, reason, act, and learn, orchestrating dynamic, value-based interactions.
Max Gabriel, Augmented AI
“Agent-based marketing is a pivotal shift for the industry,” said Max Gabriel, co-founder of Augmented AI and former Informa executive. “B2B marketing teams today spend far too much time dealing with the side effects of marketing automation: disconnected systems, data silos, and multiple specialist skills, which leaves them less time to focus on building meaningful customer relationships.”
Whether capturing registration data, enriching media campaign leads, or syncing insights back into a CRM, Media AI ensures a frictionless data flow and faster time to value, empowering marketers to create meaningful, high-value interactions through lead prioritization, personalized follow-up messaging, and precise campaign performance measurement.
“We’re not adding yet another tool to your stack,” Gabriel added. “We’re offloading the heavy lifting onto the agents, so you can focus on your craft.”
Integration and Scalability
Media AI seamlessly integrates across the entire marketing and event technology ecosystem, including event platforms, registration systems, media platforms, marketing automation tools, and CRM systems, offering direct integrations with numerous well-known platforms while providing flexible API-based connectors and standardized export formats to ensure compatibility. This design allows event marketers to incorporate Media AI into their existing workflows with minimal effort.
A Media AI customer profile
The platform’s multi-tenant (aka, multiple customer), business-aware architecture, and built-in flexibility can support organizations of all sizes, from startups managing single-booth events to global enterprises coordinating multiple trade shows and campaigns throughout the year. Small businesses can use Media AI to capture, enrich, and prioritize leads from a single event or media campaign, while large enterprises can benefit from centralized visibility across regions, teams, and campaign formats.
Purpose-Built AI Agents
Unlike traditional marketing automation that can sometimes result in fragmented tools and static workflows, Media AI instead serves as an intelligence layer that integrates with existing marketing, sales, and customer platforms. Addressing critical marketing challenges by standardizing data collection across team members, enriching partial lead records into complete profiles, and providing clear ROI measurement, the platform builds rich profiles of each lead with both individual and company-level insights, automatically scoring leads as hot, warm, or cold based on behavior and fit.
An example of Media AI campaign performance metrics
The platform leverages several purpose-built AI agents working in concert, including:
Prioritization Agent: Analyzes leads and applies contextual lead scoring based on ideal customer profile (ICP) and engagement level
Precision Agent: Generates personalized follow-up messages for each lead based on their interests, interactions, and intent
Performance Agent: Measures campaign performance across channels, content, and audience segments to enable continuous optimization of marketing efforts
Insights Agent: Summarizes key actionable insights relevant for each user (see image below)
Together, these agents turn raw lead lists into prioritized, hyper-targeted engagement flows that enable marketers to act faster and follow up more strategically, potentially driving significantly higher conversion rates with less effort.
Early Adopter Success
The platform is already delivering robust results for early adopters, who have reported up to twice the lead conversion rates and 50% less time spent on lead prioritization and enrichment by automating data integration, enrichment, and offering actionable insights on leads, according to Augmented AI officials.
“Media AI is a game changer,” said Caitlin Reed, chief commercial officer at B2B events, data, and media platform Arc Network. “After working together with Augmented AI in the events space, expanding our partnership into media has been incredibly rewarding. It’s helping us move beyond basic lead generation by delivering deep, actionable audience insights [and] it’s transformed us from being a data provider into a true full-funnel partner. We’re especially excited about how fast the agents learn and adapt, giving us the best recommendations for next steps which we can immediately use with clients.”
Narisa Wild, chief digital officer of Clarion Events, which produces more than 200 global trade shows, conferences, and events annually, also expressed enthusiasm about the platform’s capabilities and results.
“Media AI offers incredible value for our clients not only by unifying the campaign performance insights but also by making it easier for them to focus on the priority leads and follow up with the right messaging,” Wild said. “The AI-powered lead prioritization matrix dramatically reduces time and empowers our clients to plan and run a targeted campaign in minutes.”
