Commentary

Content Is Key: How to Plan and Curate Content for Your Hybrid Event Content Is Key: How to Plan and Curate Content for Your Hybrid Event

Jan 4, 2022

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5 Min Read

The Viva Series, Part 1: Perspectives From the Events Industry on IMEX America and Beyond

The Viva Series, Part 1: Perspectives From the Events Industry on IMEX America and Beyond The Viva Series, Part 1: Perspectives From the Events Industry on IMEX America and Beyond

byJohn D’Adamo

Dec 28, 2021

7 Min Read

Best Practices for Event Moderators Best Practices for Event Moderators

Nov 18, 2021

4 Min Read

Video Content: a Trade Show Marketing Must-Have

Trade Show Marketing

Video Content: a Trade Show Marketing Must-Have Video Content: a Trade Show Marketing Must-Have

byBriquelle Neyens

Nov 3, 2021

5 Min Read

Virtual and Hybrid Events Hold the Power to Generate Strong ROI

Virtual and Hybrid Events Hold the Power to Generate Strong ROI Virtual and Hybrid Events Hold the Power to Generate Strong ROI

Oct 26, 2021

4 Min Read

Satellite Events: A Key Fixture in the Future of Corporate Events?Satellite Events: A Key Fixture in the Future of Corporate Events?

Oct 21, 2021

3 Min Read

Five Must-Haves for Virtual and Hybrid Event Success

Five Must-Haves for Virtual and Hybrid Event Success

The Hybrid Event Toolkit: 5 Steps to Making Your Activation a Success

The Hybrid Event Toolkit: 5 Steps to Making Your Activation a Success

byJohn D’Adamo

Engagement Waning During Your Virtual Breakout Session? Make the Experience More Enjoyable for Attendees!

Engagement Waning During Your Virtual Breakout Session? Make the Experience More Enjoyable for Attendees!

Trade Show Marketing

Leverage Your Event Content for Better Engagement After the Fact

Leverage Your Event Content for Better Engagement After the Fact

Trade Show Marketing

How to Use the “Pepsi Challenge” to Capture Market Share At Your Next Trade Show

How to Use the “Pepsi Challenge” to Capture Market Share At Your Next Trade Show

byMike Duseberg

Extending the Life of Your Event: The Bee Better Way of Eventing

Extending the Life of Your Event: The Bee Better Way of Eventing

Event Management

Recovering European VAT for MICE and Business Travel

Recovering European VAT for MICE and Business Travel

byAlexandra Korotkova

Don’t Underestimate the Power of the Right Emcee

Don’t Underestimate the Power of the Right Emcee

byMadeline David

People & Career Development

Feeling Stressed or Anxious? Take a Minute to Just Breathe

Feeling Stressed or Anxious? Take a Minute to Just Breathe

byHadley McClellan

The Pandemic’s Impact on Professional Speaker Booking In 2021

The Pandemic’s Impact on Professional Speaker Booking In 2021

How to Engage Audiences in an Era of Virtual Fatigue

How to Engage Audiences in an Era of Virtual Fatigue

Six Planning Tips to Engage Your Virtual Audience

Six Planning Tips to Engage Your Virtual Audience

byDe-de Mulligan

During COVID-19, Hold Your Next Meeting Outside

During COVID-19, Hold Your Next Meeting Outside

byDe-de Mulligan

Create A Better Virtual Event With These Lessons in Planning

Create A Better Virtual Event With These Lessons in Planning

The History of Trade Shows

The History of Trade Shows

The History of Trade Shows

byAmanda Walker

Event Management

Trends and Challenges for Event Management In 2020

Trends and Challenges for Event Management In 2020

byKim Ludvigsen

Know When to “Dump” Your Show…and How To Find a Better One

Know When to “Dump” Your Show…and How To Find a Better One

bySofia Troutman

Virtual Events Take Center Stage During COVID-19

Virtual Events Take Center Stage During COVID-19

Virtual Events Take Center Stage During COVID-19

byPeter Gillett

When Events Get Canceled: 5 Ways to Deliver a Company Message You Intended to Share In-Person

When Events Get Canceled: 5 Ways to Deliver a Company Message You Intended to Share In-Person

When Events Get Canceled: 5 Ways to Deliver a Company Message You Intended to Share In-Person

Five Strategies to Evolve Loyal Clients Into Influential Fans

Five Strategies to Evolve Loyal Clients Into Influential Fans

How to Make Your Booth Stand Out in the Exhibit Crowd

How to Make Your Booth Stand Out in the Exhibit Crowd

How to Make Your Booth Stand Out in the Exhibit Crowd

Why You Need Social Ads To Sell Out Your Event

Trade Show Marketing

Why You Need Social Ads To Sell Out Your Event

Why You Need Social Ads To Sell Out Your Event

A Simple Formula for Calculating How Much Waste Your Event Will Generate

A Simple Formula for Calculating How Much Waste Your Event Will Generate

byJulia Spangler

Trade Show Marketing

10 Ideas for Trade Show and Conference Swag That Will Have Your Booth Buzzing

10 Ideas for Trade Show and Conference Swag That Will Have Your Booth Buzzing

Trade Show Marketing

Experiential Marketing: 10 Proven Ways to Get Stakeholder Buy-in

Experiential Marketing: 10 Proven Ways to Get Stakeholder Buy-in

Networking Events

Effective Post-Show Staff Follow-Up

Effective Post-Show Staff Follow-Up

People & Career Development

Great Client and Experiential Agency Relationships Are Like Great Rock Bands – Producing Hit after Hit

Great Client and Experiential Agency Relationships Are Like Great Rock Bands – Producing Hit after Hit

Event Management

How to Prevent Theft from Your Trade Show Booth

How to Prevent Theft from Your Trade Show Booth

byShawn Scarlata

Trade Show Marketing

Are You Exhibiting or Prospecting?

Are You Exhibiting or Prospecting?

byMike Duseberg