SUPERZOO 2025 Celebrates 75th Anniversary with Largest Show Floor to DateSUPERZOO 2025 Celebrates 75th Anniversary with Largest Show Floor to Date
SUPERZOO 2025 celebrated a milestone year with an expanded marketplace showcasing pet industry innovations alongside comprehensive educational programming and networking opportunities for pet industry professionals at the Mandalay Bay Convention Center.
August 28, 2025
What better way for a long-standing trade show to mark its milestone year than with a sold-out, larger show floor, expanded educational programming, and robust buyer engagement? That’s exactly what happened at SUPERZOO 2025, the annual trade show and conference for the pet retail industry, which celebrated its 75th anniversary August 12-15 at the Mandalay Bay Convention Center in Las Vegas.
The lively pet-centric event, which grew in exhibitor space and square footage for the 10th consecutive year, attracted more than 22,000 pet industry professionals and 1,200 exhibitors, including 474 first-time exhibiting companies. The show spanned more than 350,000 square feet of exhibit space––a 9% increase compared to 2024, when the event hosted more than 1,200 exhibitors across a 334,000-square-foot expo.
“SUPERZOO 2025 exceeded expectations—not only in scale, but in the depth of connections made across the floor,” said Mike Karsting, senior vice president of World Pet Association, which produces the show. “We saw an unmatched level of buyer engagement this year, with purposeful sourcing, real-time deal-making and a renewed sense of community as the industry came together to celebrate 75 years of progress.”
An Expanded and Dynamic Show Floor
Boasting more than 1,000 brands occupying the equivalent of six football fields, SUPERZOO’s expo once again offered attendees a high-energy, hands-on marketplace for product discovery, supplier meetings, and strategic purchasing.
Products and services covered the full spectrum of the pet care market, from functional nutrition and grooming to enrichment, tech, and live animals, with buyers busily evaluating new products, placing orders, and reconnecting with key suppliers. Zones of particular interest included Natural & Health, Emerging Brands, Live Animals, and the bustling New Product Showcase, according to show officials.
“SUPERZOO is a good buying show,” said retailer Shelly Housley, owner of Polly’s Pet Shop in Universal City, Texas. “Vendors are more focused on buying and deals, whereas other pet trade shows seem to be a little bit more of a showcase.”
Sniffing Out Trends, New Products, and Emerging Brands
Known as a key destination for trendspotting and discovery, the New Product Showcase included more than 1,100 products making their debut in the marketplace this year.
Many of the most prominent and emerging trends on display included personalized health solutions, such as functional nutrition and supplements tailored for different pet health issues; tech-enabled care like wellness trackers, app-connected feeders, and diagnostic and convenience tools; mental enrichment products such as toys, treats, and accessories aimed at reducing anxiety and encouraging stimulation; and sustainable products such as those made with recyclable packaging, as well as alternative proteins and planet-conscious sourcing.
“It really helps to have retailers experience the product in-person because it can be on a shelf or on social media, but unless they’ve experienced it, they’re not really looking for it,” said exhibitor Tracy Steingold, sales associate with Long Beach, Calif.-based Bubble Universe.
For retailers seeking next-gen brands, the Emerging Brands section featured more than 115 new brands––a 50% exhibitor increase compared to 2024, with this year’s participants reflecting the industry’s demand for fresh ideas and purpose-driven products.
Fine-Tuned Education and Lively Competitions
Offering more than 65 sessions, free Show Floor Talks, and new speakers focused on real-world applications, SUPERZOO’s reimagined education program attracted strong participation, with pet professionals exploring strategies for employee retention, e-commerce optimization, digital marketing, and in-store customer experience.
Highlights included standing-room-only sessions covering the use of AI tools in marketing and operations, and a NielsenIQ-led Show Floor Talk followed by a curated buyer tour, designed to bridge data with actionable insights.
Created to recognize industry excellence, SUPERZOO’s ever-popular show floor competitions celebrated breakthrough products, entrepreneurial efforts, and creative talent. These included the New Product Showcase Awards across more than 10 categories; two Pitch Competitions where founders had the chance to pitch breakthrough ideas for funding and exposure; and Grooming Contents that saw top stylists from across the U.S. competing for more than $36,000 in prizes across multiple divisions.
Special Year, Special Networking Events
From curated meetups to after-hours gatherings, SUPERZOO is known for creating new ways for pet professionals to connect on and off the show floor, and this milestone year was no exception. New networking opportunities included the Female Founders in Pet Meetup, the Retailer and Emerging Brand mini-golf event at Swingers, and a series of mini-events throughout the expo floor.
To close out a busy and productive week, the SUPERZOO Beach Party returned to Mandalay Bay Beach, bringing together attendees, exhibitors, and other pet professionals for a night of music, connection, and carefree celebration.
Looking Ahead
SUPERZOO will return to the Mandalay Bay Convention Center Aug. 11-14, 2026.
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